A political party (or school) wants to change voter (or student) behaviour. They can attempt this by challenging the assumptions held (reality replacing perception, or perception replacing reality, witness fake news, propaganda and misinformation by governments) to improve the expectations (foster hope), to in turn improve aspirations (ambition). Ultimately it is voters’ aspirations (for fame & wealth) making them feel confident enough to take business risks, start businesses, pay new taxes and create new jobs.

The trouble is that voters aren’t sure whether political promises and assurances are reality replacing perception, or the reverse. Of course, the opposition political party will claim political assurances by their rivals are always 100% fake news. And voters struggle with politicians’ intentions outweighing their abilities. Or something being the right policy initiative at the wrong time.

Sadly, too many politicians chase representation (representing a group of voters existing assumptions) rather than adding value by refining the ‘crude’ into a high octane, clean, green ‘product’.

Life is too short for us to keep monitoring politicians shortcomings and gaffes in the media. When did politics morph from keeping it real into bad entertainment?

Simon