Options versus Actions

Options versus Actions

The World is obsessed with actions. Stakeholders want them. Accountants value them. Politicians couldn’t survive without them. In Physics, potential energy matters as much as kinetic energy. Employers hire potential, recognising that strength comes not just from proven action, but from having versatility under uncertain conditions. Astute buyers bypass one deal, knowing others will follow.Continue Reading Options versus Actions

Flexibility and Brands

Flexibility and Brands

Having Flexibility on the outside and the (business) brand at the core makes sense for organisations wanting their clients to experience their own unique version of the brand. Caterers, publishers, movie makers & evangelical religious leaders take this approach. Their clients might say, ‘I don’t know what I want, but I’ll pay good money (andContinue Reading Flexibility and Brands

Photographers of Life

Photographers of Life

Is photography a recipe and metaphor for living? Should we make similar decisions about shutter speed, depth of field, subject composition and photo vantage point in our life, as we do taking pictures? As photographers, we know that together, those four things add power and impact to the picture. We juggle them and toggle betweenContinue Reading Photographers of Life